Investor Media

Keep up to date with WT Financial Group.

Keep up to date with WT Financial Group.

Investor Media


2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |

WT’s Cullen on challenging UK and US advice players

WT Financial’s Keith Cullen is eager for its Hubco initiative to see advice firms under its licence trade at multiples which are catching up to those UK and US financial advice firms.

Money Management

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August 8, 2025

WT Financial announces second advice firm ‘Hubco’, profit up 21%

The financial advice network has announced a $5.4 million underlying profit for FY2024–25, while its JV with Merchant Wealth Partners has made another investment.

IFA

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August 8, 2025

WTFG/Merchant JV accumulates more advice practices

WT Financial Group has further leveraged its joint venture with Merchant Wealth Partners, launching a second vehicle to finance the acquisition of advice businesses.

Financial Newswire

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August 8, 2025

WT Financial backs second ‘Hubco’ for advice duo

WT Financial has announced its second “Hubco” with a combined valuation of $7.8 million, while its first one has successfully incorporated and is now making its own acquisitions.

Money Management

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August 7, 2025

WT Financial’s Investco makes acquisition

The joint venture between WT Financial (WTL) and Merchant Wealth – Investco – has announced a fresh acquisition and the establishment of its second “Hubco”.

Financial Standard

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August 7, 2025

WT Financial flags positive full year result

Publicly-listed WT Financial Group has flagged what it is describing as a “strong” indicative full-year result entailing a 17.2% increase in gross profit to $21.1 million.

Financial Newswire

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August 5, 2025

‘A whole-of-system approach’ necessary to address advice gap

Licensees do not have enough funding or manpower to close the advice gap on their own and it will need a whole system effort, a panel has heard.

Professional Planner

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June 25, 2025

Licensee head predicts 1000 advisers to depart by year end

The advice industry will lose the best part of 1000 advisers come 1 January 2026, WT Financial Group managing director Keith Cullen believes.

Professional Planner

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June 10, 2025

‘Thoughtful and consultative’: Financial services with high hopes for new minister

Financial services industry stakeholders have expressed optimism that the newly sworn in Assistant Treasurer and Financial Services Minister enters the role with a “balanced view on the opportunities and challenges the sector faces”.

IFA

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May 13, 2025

When nudges become shoves

Behavioural science has given us powerful tools to guide consumer decisions – tools that, in the right context, can help people make better choices. But when wielded by institutions with commercial interests, these tools can just as easily become instruments of manipulation.

IFA

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May 12, 2025

Licensees show mixed reaction to SOA replacements

Licensees don’t expect the replacement of Statements of Advice with Client Advice Records will make a material difference and are split on whether the draft legislation is a positive step forward.

Professional Planner

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April 8, 2025

‘This isn’t like MAFS’: Merchant’s Haintz on successful advice M&A

Merchant Wealth’s David Haintz has described how the firm differs from the traditional private equity ventures jumping into Australia, and why M&A isn’t like Married at First Sight.

Money Management

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April 7, 2025

WT Financial and Merchant back merger in first post-JV deal

The joint venture between the advice network and equity firm will invest $3.5 million in a three-firm merger.

IFA

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April 7, 2025

WT/Merchant JV fund 3 advice practice roll-up

Just days after announcing its joint venture with private equity player, Merchant Wealth Partners, WT Financial has executive a heads of agreement brining together Titan Financial Planning, Darwin Financial & Retirement Services and Wealth Connect.

Financial Newswire

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April 7, 2025

WT Financial joint venture makes first ‘Hubco’ with advice trio

WT Financial’s new entity with Merchant Wealth Partners, Investco, has entered into a heads of agreement to merge three financial advice firms.

Money Management

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April 4, 2025

WT and Merchant kickstart joint venture with three-firm merger

Three WT Financial Group-licensed practices will merge with capital backing from the new joint venture with Merchant Capital Partners. 

Professional Planner

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April 4, 2025

WTL mergers three advice firms amid joint venture

WT Financial Group (WTL) is consolidating three financial advice practices – Titan Financial Planning, Darwin Financial Services and Wealth Connect Financial Services – after announcing its joint venture with Merchant Wealth Partners this week.

Financial Standard

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April 4, 2025

The future of succession planning: Why WT is investing in advice firms

IFA explores WT Financial Group’s evolving thinking on succession planning, with Keith Cullen highlighting the advantages of early mergers over the traditional practice sale model.

IFA

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April 1, 2025

WT-Merchant deal signals move from ‘quasi-investor’ to full capital partner

Professional Planner covers WT Financial Group’s shift from a variable licensee fee structure to taking equity stakes in advice practices through a new joint venture with Merchant Wealth Partners.

Professional Planner

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April 1, 2025

WT Financial JVs with PE player Merchant

Financial Newswire covers Merchant Wealth Partners’ entry into a joint venture with WT Financial Group, providing ‘patient capital’ to support the growth of financial advice businesses across Australia.

Financial Newswire

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April 1, 2025

WT Financial enters JV with Merchant Wealth

Financial Standard reports on Keith Cullen’s appointment as managing director of Investco, a joint venture between WT Financial Group and Merchant Wealth Partners. The entity plans to invest in “hub entities” (Hubcos), representing high-revenue practices or groups of practices.

  Financial Standard

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March 31, 2025

Merchant director’s 35-year history in Australian advice

Money Management reports on WT Financial Group’s joint venture with Merchant Wealth Partners, forming WTL & MWP Investco Pty Ltd to provide strategic growth capital to high-potential financial advice practices across Australia. The article also highlights the appointment of David Haintz as executive director, a seasoned leader with extensive experience in financial planning and advisory services.

  Money Management

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March 31, 2025

WT Financial announces joint venture with US player

Money Management covers WT Financial Group’s joint venture with Merchant Wealth Partners, launching WTL & MWP Investco Pty Ltd to provide strategic growth capital to high-potential financial advice practices across Australia, with Keith Cullen appointed as managing director.

  Money Management

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March 31, 2025

WT Financial and Merchant launch advice investment JV

IFA covers WT Financial Group’s new joint venture with Merchant, a New York-based capital investment firm, aimed at providing long-term investments to support the growth of entrepreneurial advice practices.

IFA

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March 31, 2025

‘Big win for the profession’: The importance of education reform

In this episode of The ifa Show, host Keith Ford is joined by WT Financial Group’s Managing Director, Keith Cullen, to break down the government’s recent adviser education reform announcement. They discuss what these changes mean for the industry and why a pragmatic approach is essential in creating pathways to bring in new advisers.

IFA

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February 12, 2025

Scaling up a ‘bigger, better and stronger’ advice network

Money Management covers WT Financial Group Managing Director Keith Cullen’s remarks that the firm is focusing inward for its M&A strategy, aiming to help its practices become “bigger, better, and stronger.”

  Money Management

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February 6, 2025

WT Financial Group flags robust half-year results

Financial Newswire provides coverage on WT Financial Group, which has flagged a strong half-year result, with a 33.5% increase in underlying revenue and a 35.8% rise in Net Profit Before Tax.

Financial Newswire

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February 5, 2025

Variable fee model set to boost WT revenues by a third

Professional Planner reports that WT Financial Group CEO Keith Cullen attributes the firm’s expected 33.5% revenue increase to a focus on quality over quantity. Recently announced to the ASX, the group’s indicative 1H25 results show underlying revenue rising to $106.3 million, up from $79.6 million in the previous corresponding period.

Professional Planner

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February 4, 2025


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