Investor Media

Keep up to date with WT Financial Group.

Keep up to date with WT Financial Group.

Investor Media


2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |

WT’s Cullen on challenging UK and US advice players

WT Financial’s Keith Cullen is eager for its Hubco initiative to see advice firms under its licence trade at multiples which are catching up to those UK and US financial advice firms.

Money Management

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August 8, 2025

WT Financial announces second advice firm ‘Hubco’, profit up 21%

The financial advice network has announced a $5.4 million underlying profit for FY2024–25, while its JV with Merchant Wealth Partners has made another investment.

IFA

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August 8, 2025

WTFG/Merchant JV accumulates more advice practices

WT Financial Group has further leveraged its joint venture with Merchant Wealth Partners, launching a second vehicle to finance the acquisition of advice businesses.

Financial Newswire

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August 8, 2025

WT Financial backs second ‘Hubco’ for advice duo

WT Financial has announced its second “Hubco” with a combined valuation of $7.8 million, while its first one has successfully incorporated and is now making its own acquisitions.

Money Management

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August 7, 2025

WT Financial’s Investco makes acquisition

The joint venture between WT Financial (WTL) and Merchant Wealth – Investco – has announced a fresh acquisition and the establishment of its second “Hubco”.

Financial Standard

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August 7, 2025

WT Financial flags positive full year result

Publicly-listed WT Financial Group has flagged what it is describing as a “strong” indicative full-year result entailing a 17.2% increase in gross profit to $21.1 million.

Financial Newswire

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August 5, 2025

‘A whole-of-system approach’ necessary to address advice gap

Licensees do not have enough funding or manpower to close the advice gap on their own and it will need a whole system effort, a panel has heard.

Professional Planner

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June 25, 2025

Licensee head predicts 1000 advisers to depart by year end

The advice industry will lose the best part of 1000 advisers come 1 January 2026, WT Financial Group managing director Keith Cullen believes.

Professional Planner

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June 10, 2025

‘Thoughtful and consultative’: Financial services with high hopes for new minister

Financial services industry stakeholders have expressed optimism that the newly sworn in Assistant Treasurer and Financial Services Minister enters the role with a “balanced view on the opportunities and challenges the sector faces”.

IFA

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May 13, 2025

When nudges become shoves

Behavioural science has given us powerful tools to guide consumer decisions – tools that, in the right context, can help people make better choices. But when wielded by institutions with commercial interests, these tools can just as easily become instruments of manipulation.

IFA

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May 12, 2025

Licensees show mixed reaction to SOA replacements

Licensees don’t expect the replacement of Statements of Advice with Client Advice Records will make a material difference and are split on whether the draft legislation is a positive step forward.

Professional Planner

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April 8, 2025

‘This isn’t like MAFS’: Merchant’s Haintz on successful advice M&A

Merchant Wealth’s David Haintz has described how the firm differs from the traditional private equity ventures jumping into Australia, and why M&A isn’t like Married at First Sight.

Money Management

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April 7, 2025

WT Financial and Merchant back merger in first post-JV deal

The joint venture between the advice network and equity firm will invest $3.5 million in a three-firm merger.

IFA

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April 7, 2025

WT/Merchant JV fund 3 advice practice roll-up

Just days after announcing its joint venture with private equity player, Merchant Wealth Partners, WT Financial has executive a heads of agreement brining together Titan Financial Planning, Darwin Financial & Retirement Services and Wealth Connect.

Financial Newswire

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April 7, 2025

WT Financial joint venture makes first ‘Hubco’ with advice trio

WT Financial’s new entity with Merchant Wealth Partners, Investco, has entered into a heads of agreement to merge three financial advice firms.

Money Management

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April 4, 2025

WT and Merchant kickstart joint venture with three-firm merger

Three WT Financial Group-licensed practices will merge with capital backing from the new joint venture with Merchant Capital Partners. 

Professional Planner

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April 4, 2025

WTL mergers three advice firms amid joint venture

WT Financial Group (WTL) is consolidating three financial advice practices – Titan Financial Planning, Darwin Financial Services and Wealth Connect Financial Services – after announcing its joint venture with Merchant Wealth Partners this week.

Financial Standard

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April 4, 2025

The future of succession planning: Why WT is investing in advice firms

IFA explores WT Financial Group’s evolving thinking on succession planning, with Keith Cullen highlighting the advantages of early mergers over the traditional practice sale model.

IFA

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April 1, 2025

WT-Merchant deal signals move from ‘quasi-investor’ to full capital partner

Professional Planner covers WT Financial Group’s shift from a variable licensee fee structure to taking equity stakes in advice practices through a new joint venture with Merchant Wealth Partners.

Professional Planner

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April 1, 2025

WT Financial JVs with PE player Merchant

Financial Newswire covers Merchant Wealth Partners’ entry into a joint venture with WT Financial Group, providing ‘patient capital’ to support the growth of financial advice businesses across Australia.

Financial Newswire

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April 1, 2025

WT Financial enters JV with Merchant Wealth

Financial Standard reports on Keith Cullen’s appointment as managing director of Investco, a joint venture between WT Financial Group and Merchant Wealth Partners. The entity plans to invest in “hub entities” (Hubcos), representing high-revenue practices or groups of practices.

  Financial Standard

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March 31, 2025

Merchant director’s 35-year history in Australian advice

Money Management reports on WT Financial Group’s joint venture with Merchant Wealth Partners, forming WTL & MWP Investco Pty Ltd to provide strategic growth capital to high-potential financial advice practices across Australia. The article also highlights the appointment of David Haintz as executive director, a seasoned leader with extensive experience in financial planning and advisory services.

  Money Management

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March 31, 2025

WT Financial announces joint venture with US player

Money Management covers WT Financial Group’s joint venture with Merchant Wealth Partners, launching WTL & MWP Investco Pty Ltd to provide strategic growth capital to high-potential financial advice practices across Australia, with Keith Cullen appointed as managing director.

  Money Management

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March 31, 2025

WT Financial and Merchant launch advice investment JV

IFA covers WT Financial Group’s new joint venture with Merchant, a New York-based capital investment firm, aimed at providing long-term investments to support the growth of entrepreneurial advice practices.

IFA

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March 31, 2025

‘Big win for the profession’: The importance of education reform

In this episode of The ifa Show, host Keith Ford is joined by WT Financial Group’s Managing Director, Keith Cullen, to break down the government’s recent adviser education reform announcement. They discuss what these changes mean for the industry and why a pragmatic approach is essential in creating pathways to bring in new advisers.

IFA

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February 12, 2025

Scaling up a ‘bigger, better and stronger’ advice network

Money Management covers WT Financial Group Managing Director Keith Cullen’s remarks that the firm is focusing inward for its M&A strategy, aiming to help its practices become “bigger, better, and stronger.”

  Money Management

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February 6, 2025

WT Financial Group flags robust half-year results

Financial Newswire provides coverage on WT Financial Group, which has flagged a strong half-year result, with a 33.5% increase in underlying revenue and a 35.8% rise in Net Profit Before Tax.

Financial Newswire

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February 5, 2025

Variable fee model set to boost WT revenues by a third

Professional Planner reports that WT Financial Group CEO Keith Cullen attributes the firm’s expected 33.5% revenue increase to a focus on quality over quantity. Recently announced to the ASX, the group’s indicative 1H25 results show underlying revenue rising to $106.3 million, up from $79.6 million in the previous corresponding period.

Professional Planner

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February 4, 2025

‘Halcyon days ahead’ for advice profession

Money Management reports that WT Financial Group Managing Director Keith Cullen believes “halcyon days” are ahead for financial advice, citing the supply-demand imbalance and the potential of artificial intelligence (AI) to enhance the profession.

  Money Management

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August 14, 2024

‘Proving what’s possible’: WT boasts over 50pc profit increase

Professional Planner reports on WT Financial Group’s full-year results, including the return to dividends for shareholders and the positive outlook for the future of financial advice.

Professional Planner

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August 12, 2024

WT Financial’s Cullen shares indicative FY24 results

Money Management provides coverage of WT Financial’s indicative results for the 2023–24 financial year, including the impact of the Millennium3 acquisition from Insignia Financial.

  Money Management

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August 12, 2024

Advice outlook ‘never been stronger’: WT Financial FY24 profit up 50%

IFA reports on WTL’s full financial year results which show underlying profit before tax improving by more than 50 percent for the fourth consecutive year.

IFA

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August 12, 2024

Keith Cullen discusses WT Financial Group’s strategic acquisition of Millennium3

Paul Sanger talks with Keith Cullen post the company’s acquisition of Millennium3 from Insignia Financial.

FNN

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November 24, 2023

WT Financial announces advice network acquisition

IFA reports on the WT Financial purchase of 100 per cent of the issued capital of Millennium3, with the deal set to be completed by mid-December.

IFA

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November 24, 2023

WT Financial to acquire Insignia advice subsidiary

Money Management reports on WT Financial Group’s addition of Millennium3 and the associated 140 wealth and personal risk insurance advisers.

  Money Management

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November 24, 2023

WT Financial Group (ASX:WTL) FY2023 full-year indicative results interview

Keith Cullen discusses the key drivers of profitability, the effect of lower adviser numbers in the industry and opportunities moving forward following the release of the FY2023 full-year indicative results.

Finance News Network

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August 8, 2023

WT Financial Group (ASX:WTL) discusses half-year results

Tim McGowen from FNN talks with Keith Cullen about the company’s results for the half-year to 31 December 2022 and the outlook for the full-year.

Finance News Network

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March 6, 2023

FNN Interview on FY2022 and the future of financial advice

WT Financial Group Limited (ASX:WTL) Founder and Managing Director Keith Cullen discusses financial highlights, 2023 guidance, the value of scale, the vision for financial advice and main shareholders.

Finance News Network

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September 30, 2022

Keith Cullen discusses the FY2022 Indicative Results with FNN

Tim McGowen from FNN talks with Keith Cullen about the company’s indicative results for the full year to 30 June 2022 following the company’s return to profitability post the successful integration of both Sentry Group and Synchron.

Finance News Network

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August 17, 2022

ausbiz TV Interview with Keith Cullen

David Scutt from ausbiz TV talks with WT Financial Group, Founder and Managing Director Keith Cullen on the acquisition of Synchron, the future of the company, and the outlook for the financial advice sector.

ausbiz TV

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March 16, 2022

Keith Cullen talks with ShareCafe about the Synchron acquisition

Tim McGowen from ShareCafe talks with WT Financial Group, Founder and Managing Director Keith Cullen post the company’s transformational acquisition of Synchron.

ShareCafe

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March 16, 2022

$16b wealth giant formed as WT buys Synchron

The AFR’s Aleks Vickovich reports on how WT Financial Group will become Australia’s third-largest financial adviser and the largest not aligned to a bank.

AFR

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March 16, 2022

WT Financial Group swells financial adviser network in Synchronised move

The Market Herald interviews Keith Cullen on the acquisition of Synchron.

The Market Herald

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March 16, 2022

WT Financial Group acquires Synchronised Business Services

Founder and Managing Director Keith Cullen talks with the Finance News Network post the company’s transformational acquisition of Synchron.

Finance News Network

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March 16, 2022

WT Financial Group touts growth for risk advice with Synchron acquisition

Professional Planner reports on WT Financial Group’s acquisition Synchron and its impact on the risk advice industry.

Professional Planner

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March 16, 2022

Synchron snapped up by WT Financial Group

Money Management reports on WT Financial Group’s acquisition of Australia’s largest privately-owned financial adviser group, Synchron.

Money Management

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March 15, 2022

New wealth giant formed following WT’s acquisition of Synchron

The combined group will boast more than 600 advisers and funds under advice in excess of $16 billion following the acquisition.

IFA

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March 15, 2022

WTL Features In Money Management Article About Dealer Group Growth

Money Management

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June 25, 2021

WT Financial Group (ASX:WTL) to acquire Sentry for $7m, launches placement

The Market Herald

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June 22, 2021

WT Financial Group looks to more acquisitions

  Money Management

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June 16, 2021

Listed Advice Network buys dealer group

IFA

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June 15, 2021

Licensee to acquire Sentry Group

  Financial Standard

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June 15, 2021

Sentry Acquired by Wealth Today

Riskinfo

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June 15, 2021

Wealth Today buys Sentry Group

Money Management

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June 15, 2021

WTL Acquisition Bookbuild Overbid at 25% Premium

  ShareCafe

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June 15, 2021


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