Our Group Entities
Our Wealth Today, Sentry Group and Synchron subsidiaries provide national financial advisory dealer group services to financial advice practices and their advisers. These operations contribute around 90% of WT Financial Group’s Revenue from Ordinary Activities and are the engine-room for our growth as the disruption occurring in the financial services industry presents unprecedented growth opportunities. Visit the Wealth Today website, Sentry Group website and Synchron website to learn more about their range of services for advisers and their clients.
Under our model, suitably qualified financial advisers are open to apply to join one of these the groups. Following extensive due diligence, qualification and reference checking, and induction training, those that are successful with their applications are appointed as either corporate authorised representatives (incorporated parties with one or more advisers) and/or authorised representatives (individuals). Once appointed they then pay some combination of fixed service fees and or variable fee components linked to their turnover. This aligns our success with the advisers’ practice growth and appropriately links fee revenue with requisite service and support levels.
Appointed advisers are provided with a comprehensive range of licensing, compliance, education & training, and technical support; and practice management and development services, including extensive consumer marketing and education tools.
Importantly, Wealth Today, Sentry and Synchron are all B2B brands, (rather than a consumer facing brands) with their authorised representatives operating under their own company, business and brand names enabling them to build personal connection to their clients and the communities in which they operate.
The operation of open, or “non-aligned” APLs (approved product lists) enables advisers to choose from a broad range of financial products, platforms and services to best suit their clients’ goals and objectives, rather than being limited to a particular institutional product list.
Wealth Today, Sentry and Synchron do not accept “shelf fees” or “volume bonuses” from product providers, and importantly (other than compliance and monitoring software) do not “mandate” or dictate the use of any particular financial product, service or investment platform – nor “white label” other’s products.
Our group continues to innovate in the delivery of support to advisers through comprehensive education and training programs and by making available centralised advice services under a “team-based approach” to client advice. This model enables advisers to confidently advise a broad range of client types and circumstances in an increasingly complex regulatory and legislative environment by accessing expertise and support on a pay-as-you-use fee structure. The Group is seeing advisers attracted to its real-world experience in dealing with retail clients and the value this adds to their own practices and clients.
Through the various entities that make up the Spring Financial Group B2C operations the Group provides wealth management, retirement, investment and financial advice; and mortgage and finance advice. It is also provides accounting & tax advice and compliance services. Visit the Spring Financial Group website to learn more.
These operations underwrite critical intellectual property, and skilled human resources experienced in the practical application of financial advice and services, regulatory and legislative compliance, and training and education, which enable the Group to provide meaningful “real world” support and insights to the growing number of advisers in our Wealth Today, Sentry and Synchron dealer groups, which provides a competitive advantage in attracting new advisers.
The Group’s B2C operations also serve as a “research and development lab” for both consumer and practice management strategies; setting Wealth Today, Sentry and Synchron apart from dealer groups that have no exposure to the practical application of the marketing and delivery of advice to consumers on a day-to-day basis.
To rationalise compliance, audit, operational, and insurance costs, the Group’s primary B2C wealth management operations (delivered through our subsidiary SFG Private Wealth Pty Ltd) are licensed by Wealth Today as a corporate authorised representative. This structure is important in ensuring that the Group’s own B2C systems, processes, compliance, education & training, technology and “approved product lists” are aligned with the B2C operations of the advisers in the Wealth Today dealer group.
The primary entities operating under the Spring Financial Group banner are as follows:
SFG Private Wealth Pty Ltd provides financial advice and solutions to retail and wholesale clients across a broad range of services; including superannuation investments, insurance, finance, equities, direct and SMSF residential and commercial properties. It is a Corporate Authorised Representative (No 1268816) of Wealth Today Pty Ltd, who holds an Australian Financial Services License (No 340289).
Spring FG Accounting provides a comprehensive range of accounting and taxation advice and solutions; including tax planning and structuring, and preparation and lodgement of tax returns with the ATO Spring FG Accounting is a registered tax agent and an SMSF specialist practice.
Spring FG Finance is a registered business and trading name of WT Finance Pty Ltd (ABN 55 169 386 430) (Australian Credit Licence 493159). Spring FG Finance services include home loan solutions designed to suit a range of needs, primarily for SFG Private Wealth clients.